Wednesday, March 14, 2012

You've Got the Interview...Now What?

Your day has come. You have pitched and reported called you back.

Here's your moment to shout, "Yay!"

But after that, here are three tips to keep you on track during your interview:

  1. Don't spend a whole lot of time talking about your competitors. This holds true if you're a business or organization or whatever. This is your moment to shine. Instead of blatantly saying, "Company X doesn't do this..." simply focus on whatever it is that you do.
  2. Listen to the interviewers' question...and answer it. Do this to the best of your ability and stay on track. Nobody likes a rambler.
  3. Have an idea of what you're going to say before the interview. Make a list of three to five succinct points that you know you want to make and don't stray too far from those points.
At the end of it all, your dynamic interview will become a dynamic story.

Bridgette Outten is a journalist and media consultant with The Write Vision Group, Inc. With a background in print media, she has written thousands of articles for newspapers and online publications. At The Write Vision Group, Bridgette consults with nonprofits and small businesses about how to get their programs and efforts in the news. Meanwhile, she blogs on all things journalism. 

Wednesday, March 7, 2012

Social Media Trends Can Influence the News

By now, you know that Facebook, Twitter, Youtube and other social media outlets can dominate the news just as well as anything.

And if you pay attention, you just may be able to get on that bandwagon by pitching something related.

For example, over the last few weeks, I've been seeing more reporter queries about Pinterest. How are people using it? Are wedding planners using it? Job seekers?

The moral of the story? Remember to keep an eye on trends that you can use to pitch your own story. Reporters are also looking for some new angle to cover.

Bridgette Outten is a journalist and media consultant with The Write Vision Group, Inc. With a background in print media, she has written thousands of articles for newspapers and online publications. At The Write Vision Group, Bridgette consults with nonprofits and small businesses about how to get their programs and efforts in the news. Meanwhile, she blogs on all things journalism.