'Tiny' Nonprofit Reaches Its Goal After 12 Years

So, remember last week when we talked about focusing about your product, service or cause more than your publicity (or lack thereof)?

Consider the 12-year battle of the nonprofit organization, The Promotheus Radio Project. According to Reuters, this "tiny" organization operated a national campaign to get more noncommercial radio stations approved. On Jan. 4, President Barack Obama signed the Local Community Radio Act into law, which requires the Federal Communications Commission to allow more low power stations to access the FM radio dial.

The law could reportedly result in 2,000 new radio stations, beginning in 2013.

Promotheus is a grassroots organization that operates out of the basement of a west Philadelphia church. Nevertheless, the organization's leaders have been tapped to comment on radio-related issues hundreds of miles away, such as Houston and Florida. Check out their In the News section.

The story is a prime example of how an organization's dedication toward its cause resulted in achieving its goals, attracting media attention. That same dedication established Promotheus leaders as expert sources and activists. It doesn't matter how "tiny" the organization is, focus on the bigger picture -- the cause and how your organization can help.