Say It On Your Own

I'm always willing to talk about how social media and traditional media should work hand-in-hand.

The one great thing about social media is that you can broadcast whatever you want -- even if you haven't been able to get on the news.

But that doesn't mean that when you post a blog entry, it should be boring and dull. It doesn't mean that your videos shouldn't be quality or that audio shouldn't be compelling.

You still have to fulfill the elements of news that grab your audience's attention if you want people to notice it. You still want to be sure that your content:

• Informs, educates or entertains
• Is truthful and credible
• Tells a great story.

The moral of the story? Great social media can prepare you for your placement in traditional media.

Bridgette Outten is a journalist and media relations consultant with The Write Vision Group, Inc. With a background in print media, she has written thousands of articles for newspapers and online publications. At The Write Vision Group, Bridgette consults with nonprofits and small businesses about how to get their programs and efforts in the news. Meanwhile, she blogs on all things journalism.