You Can't Get in the News EVERY Time

You've cracked the code. You know what makes the news, why and how.

Congratulations.

So now I'm going to share some advice with you, now that you have the power: don't abuse it.

The best way to tire a reporter out completely is to call/email/text/come by the office every time you *think* you have a new story.

No one person gets news coverage all the time -- at least not constantly from the same media outlet. Unless you're a celebrity who everyone loves to hate.

The moral of the story: If you're not such a celebrity, please understand that the same reporter will not cover you all the time. Instead, contact the reporter when you REALLY believe that you have something worthy of coverage.

And here's another tip. You don't have to contact the same media outlet every time. Switch it up; you'll increase your chances of getting coverage and diversify your media mentions a bit. Good luck.

Bridgette Outten is a journalist and media relations consultant with The Write Vision Group, Inc. With a background in print media, she has written thousands of articles for newspapers and online publications. At The Write Vision Group, Bridgette consults with nonprofits and small businesses about how to get their programs and efforts in the news. Meanwhile, she blogs on all things journalism.