BE SURE you have some statistics, facts or figures to back up the claim.
Read, listen to or watch any news story about a trend and just about every time you will hear something about how many people affected, how much it costs, how this number or that number of whatever grew or shrunk, etc.
Reporters love numbers. We love cold, hard visuals of data that we can spout off -- or even better -- stick in colorful graphic charts.
The moral of the story? Find some cold hard (relevant) data to support your story. It will make your pitch that much better.
Bridgette Outten is a journalist and media consultant with The Write Vision Group, Inc. With a background in print media, she has written thousands of articles for newspapers and online publications. At The Write Vision Group, Bridgette consults with nonprofits and small businesses about how to get their programs and efforts in the news. Meanwhile, she blogs on all things journalism.
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