What is So Special About You?

For many reporters, whether you have a story comes down to one question: what is so special about you?

In other words, why would their readers, viewers or listeners be interested in what you're talking about?

If you cannot answer this question in a few sentences, you may need to rethink your pitch.

The moral of the story? Reporters cater to their audiences. You have to be able to show what about your story will inform, educate or benefit their audience.

Bridgette Outten is a journalist and media consultant with The Write Vision Group, Inc.  Her background is in print journalism and she has written hundreds of articles for newspapers and online publications. At The Write Vision Group, Bridgette consults with nonprofits and small businesses about how they can get media attention for their programs and efforts. Meanwhile, she blogs on all things journalism.