Wednesday, January 23, 2013

Planning Ahead is an Understatement


It's no secret that reporters always operate in the future -- because they are always planning for the next issue, broadcast, post, etc.

That's why half of the time, I don't know what day it is.

That is also why you have to plan ahead. Way, way ahead. Here are a couple of tips to keep you on track.


  1. Look at your own calendar. Think you have something good for Black History Month? Women's History Month? You should already be pitching it...in fact, you should have started last month.
  2. It's better to be too early than too late. You would rather have a reporter tell you to call back than to tell you they don't have room for you because you called too late.
  3. Have all the details in place. If  a reporter does want to cover your story, you should have all the details that they need ready for them.
The moral of the story? Reporters plan. You should be planning, too.

Bridgette Outten is a journalist and media consultant with The Write Vision Group, Inc. With a background in print media, she has written thousands of articles for newspapers and online publications. At The Write Vision Group, Bridgette consults with nonprofits and small businesses about how to get their programs and efforts in the news. Meanwhile, she blogs on all things journalism.

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