So what do you get when you mix an intriguing cover of the group LMFAO's "Sexy and I Know It" with the social media tool that exposes that cover to millions? An epic opportunity for 18-year-old Noah Guthrie, a South Carolina high school student who just goes by Noah.
So far, Noah appeared on the Today show and across countless blogs because of unusual arrangement of the song and its garnering of 2.5 million hits. Check out the Youtube video below. And as it turns out, it's not Noah's first cover slam dunk: two years ago, the singer/song-writer got some shine on the Ellen Degeneres Show.
The moral of the story? Using social media for something amazing and awesome is bound to get amazing and awesome publicity -- which leads to amazing and awesome opportunities. If you have something great, share it with the world. The publicity will follow.
Bridgette Outten is a journalist and media relations consultant with The Write Vision Group, Inc. With a background in print media, she has written thousands of articles for newspapers and online publications. At The Write Vision Group, Bridgette consults with nonprofits and small businesses about how to get their programs and efforts in the news. Meanwhile, she blogs on all things journalism.
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