Look Harder: The Story Behind the Story

Reporters like creative, unique stories. We have covered that fact time and time again.

So I would like to challenge you to think outside the box when you're considering what a reporter may be interested in about your story.

Ask yourself: Is there something about your story, beyond the fundraiser, beyond the annual workshop that could make for an even more interesting story? Something that uniquely belongs to your organization? Look at what you think your story is. And then look again.

If there is, begin to brainstorm about the best way to describe it and communicate it to a reporter to get coverage. The moral of the story? Be different. It's key to getting news coverage.

Bridgette Outten is a journalist and media relations consultant with The Write Vision Group, Inc. With a background in print media, she has written thousands of articles for newspapers and online publications. At The Write Vision Group, Bridgette consults with nonprofits and small businesses about how to get their programs and efforts in the news. Meanwhile, she blogs on all things journalism.